Amazon Go won’t save the high street
Amazon’s US team are opening up their first Amazon Go check-out-free store near London’s Oxford Street. This move signifies a definitive technological advancement in UK retail and highlights the need for other retailers to tailor their in-store shopping experience for customers. Given the increasing challenges facing the UK’s high streets, something needs to change to challenge the online sphere and ensure that bricks and mortar stores are able to offer convenience to consumers.
This certainly marks a step in the right direction for bricks and mortar stores. However, not all businesses have the funds or the ability required to implement this kind of infrastructure. Even for those that have the funds, following in Amazon’s footsteps is a mammoth task that requires significant investment in hardware and complete store overhauls. Realistically, for many retailers, this is not an option.
Ubamarket provides retailers and consumers with a nimble scan-and-go system, allowing them to enjoy the convenient service offered on online platforms in bricks and mortar stores. Existing Ubamarket research has shown that 53% of shoppers prioritise convenience. Amazon Go’s offer, combined with Oxford Streets’ pledge to become a centre for experience led retail and hospitality, shows that the future of shopping is not what you buy but how you buy.
With the assistance of Ubamarket, stores can reduce queues and create a quick and easy shopping experience for their customers who can simply scan their products, put them straight in their bag and checkout in-app.
Ubamarket’s white label, affordable and easily integrated solution makes it easier for stores to offer a personalised and more convenient experience for their shoppers. It’s as easy as grabbing what you need and going. Ubamarket’s new technology will also provide e-receipts that make it easier to avoid repeat purchases, one of the plagues of Christmas shopping.