Black Friday competitive edge
Online transactions expected to rise by 4%, how can bricks and mortar establishments compete?
Retailers across the length and breadth of the British Isles are preparing for Black Friday, with a mix of excitement and anxiety.
Ubamarket’s innovative retail tech solution can eradicate the anxiety and frustration associated with Black Friday by offering in-app store navigations which will lead customers to the best deals. Along with in-app payment, the app makes queuing a thing of the past.
Black Friday, a pre-Christmas discounting day borrowed from the US, is set to hit the retail industry tomorrow. Consumers are set to storm the stores and online shopping outlets to grab the best deals, creating a massive opportunity for retailers to capitalise on this dedicated day of shopping.
Last year UK shoppers spent £1.4 billion online on Black Friday and around 42% of UK retailers said the day was more important than Boxing Day. According to IMRG 39% of online sales occurred on a smartphone. Online sales were up by 11.7% during the buying frenzy whilst fewer shoppers hit the high street.
Shopping for many is a stressful and frustrating experience, this is extensively heightened during the Black Friday period, where consumers are aggressively trying to secure the best deals. One of the biggest obstacles for bricks and mortar establishments is that they are unable to accommodate the large amount of footfall into their stores and cannot adequately deal with large queues. These issues can be easily addressed with retail technology innovations.
Retailers need to ensure they are making the process as accessible and attractive to as many customers as possible. In order to grab this opportunity to increase their profits with both hands, they need to look to retail tech solutions such as Ubamarket. Ubamarket combines the convenience of shopping online with the satisfaction of shopping in-store by offering cutting edge features such as in-store navigation which will lead consumers to the best deals in-store as well as in-app payment, eliminating the time spent queuing at the tills. These are features online giants are able to offer effortlessly and now bricks and mortar retailers can do the same.