Brits spend £1.3bn+ on flexitarian products
Ubamarket is featured in Yahoo! Finance discussing the findings in our research on flexitarianism.
Will Broome, CEO and founder of Ubamarket, said: “Supermarkets are becoming more and more aware of the increase in flexitarianism, welcoming a meat-free diet into the mainstream by incorporating products into the general layout of a store rather than relegating them to a few shelves in the corner.
“Our research has consistently shown shoppers find it difficult to locate speciality items in-store, leading to frustration and confusion.R
“The importance of having systems in place that grant freedom for shoppers to make their own dietary decisions has never been more apparent.
“With easier ways to identify important allergens and ingredients on labels, more convenient store layouts and a smoother shopping format, consumers will be able to subscribe to alternative diets with ease.”