Valentine’s Day is breaking hearts as sales mirror the current state of our high streets: Stockpiling at the end of aisles is not sticking and retailers need to reform. Ubamarket presents the solution for retailers
With Valentine’s Day upon us, businesses across the UK will be expecting one of their busiest days across all sectors. UK retailers are set to experience a spike in sales of up to 35% although this is in comparison with disappointing figures from January and a declining seasonal sales spikes. Customers want the shopping experience to be as quick and easy as possible and, whilst many are going online for a hassle-free experience, we still expect the in-store retail experience to improve.
Whilst the loss of big brands have been a prominent topic of discussion in terms of saving the high street, there needs to be more support for independent brands and smaller scale businesses too. Retail-tech allows retailers to bridge the gap between in-store and online and allows retailers to become increasingly appealing to consumers by streamlining their experiences.
Our own research has found that 6.3 million of us try new recipes every week and 6.1 million of us manage our weekly shop according to what recipes we want to incorporate into our meal plans rather than shopping for the same ingredients every week. By investing in retail-tech that delivers on personalised offers and smart shopping lists, supermarkets can make the overall shopping experience more appropriate for the wide variety of adventurous shoppers.
End of aisle advertising isn’t combatable with those of us that shop pre-planned recipes in mind. Over 6.3 million of Britain’s at home chefs try a new recipe every week, and due to the diverse nature of the goods we’re sourcing for our international feasts, 22% of the population find it difficult to locate these ingredients instore. Ubamarket’s research has shown that 53% of shoppers prioritise convenience as their most important factor in stores. In order to provide a functional shopping experience for these customers, supermarkets should reconsider their sales tactics and make use of the new technology available.
Ubamarket provides shoppers with an efficient and user-friendly way to navigate supermarkets, eliminating the frustration that comes from shopping in-store while preserving the aspects that make in-store shopping the most popular way for the British public to purchase their groceries. As the British appetite changes, diversifies and broadens and as supermarkets widen the variety on their shelves, Ubamarket will enrich the shopping experience for adventurous chefs.
