Will started his career marketing Musical Theatre Productions in the USA. On his return to the UK, he joined one of the world’s leading PR Agencies, Ketchum Inc, where he managed the PR and live events for London Fashion Week, Wonderbra and Wrangler Jeans. He broke out on his own to set up one of the live event industry’s original ‘dot com’ tech successes and became one of the youngest UK Presidents of the International Live events association (ILEA). His passion for pioneering tech solutions led him to the retail industry where, for the last six years, Will has been immersed in research and development. The result is the launch of Ubamarket, which has already been named “The world’s most sophisticated shopping app” by The Grocer.
Founder and CEO