The Flexitarian Shopper
Meat-free market may be worth double the estimated value: Ubamarket presents the Flexitarian shopper on the horizon
We are little more than a month into 2019 and there has been a notable change in retailers across the nation. In 2018, Brits ate 150 million more meat-free meals than in 2017, a trend that looks set to continue on the up in 2019. As a result, supermarkets are reacting to the demands of consumers and the ever-increasing meat free trend by making shopping more inclusive of alternative diets. As a result, 25 million Brits are now cutting down on meat for their weekly shops in a bid to save the planet, spending an estimated an estimated £1.3 billion on vegan and vegetarian foods this year. Four in ten meat-eaters are now filling their trollies with Quorn and Linda McCartney and spending over £25 a week on meat-free alternatives. Ubamarket, the supermarket shopping app championing ‘scan, pay, go’ technology, has commissioned nationally representative research across 2005 UK adults exploring the way dietary trends are taking the retail industry by storm.
Flexitarian seems to be the word on everybody’s lips lately, with the diet becoming increasingly popular and millions of consumers making more environmentally conscious choices when it comes to their shopping habits. There have been a number of influencing factors which are shaping the purchasing patterns of shoppers, mirrored by the items they place in their trollies. Fad or not, UK shoppers are taking their values when it comes to The current market for meat-free products is expected to be valued at £658m by 2021, up from £572m from 2017. However, in exclusive new research from Ubamarket, consumers value their own spend on specialist vegan and vegetarian products at more than £25 a week, amounting to a yearly national spend of £1.3 billion. Could consumer spend on meat-free products be increasing at a much higher rate than anticipated?
Ubamarket makes finding the right foods to suit any diet as easy as point and click, literally. By scanning the barcodes of food or drink products using the Ubamarket app, you can find out detailed information on any allergens present, even when they might not be immediately apparent on the label.