A unique body of data analysis spanning two years of UK shopper insights

 The Retail Trends Report 2018, is an annual body of customer-centric research dedicated to the current and future state of the nation’s grocery shop. Serving as the only analysis of its kind to focus on the behavioural insights and key decision drivers that define consumer shopping habits, the online and of offline insights gathered are yet unseen by UK retailers.

Gathered over a two-year period – between 2016 and 2018 – the Trends Report 2018 dissects the opinions and attitudes of over 2,000 UK adults across the nation – both in relation to their specific shopping experiences and how these perceptions will inform their ongoing shopping habits. Developed entirely around consumer sentiment towards the UK’s supermarkets, the data provides progressive retailers a unique blueprint as to how future-facing technology is effectively integrated with relevant in-store delivery.

Key outcomes dissected in the report:

• 21.1 million people (41%) believe all payments will be done via mobile devices in the future – 53% among millennials
• Nearly half (48%, or 24.6 million people) hate using self-scan machines
• 32% of people pick an online or High Street retailer based on how easy it is to pay for items
• Over 10 million people (20%) will consciously avoid shops, restaurants, newsagents, cafés or bars that only accept cash
• 20% of UK adults say in-app payments are their favourite method of paying for items – rising to 34% among 18-34 year olds