We’re proud to have beaten off stiff competition from the likes of Unilever and Ocado to win the IGD award for Digital Commerce 2018.

Marking a momentous milestone for us, Tuesday’s accolade serves as cornerstone progression for the Ubamarket team and Founder Will Broome, who started the business four years ago from a Warner’s Budgens in Moreton-in-Marsh. Succeeding Tuesday’s award win, the company will continue to drive its landmark innovation throughout the supermarket retail industry, with features such as allergen alerts, plastics consumption, and full in-app payment, all set to launch towards the end of 2018 and early 2019. The new year will also bring further national rollouts across the nation’s independent retail providers, fortifying Ubamarket’s rapid expansion plans.

Will Broome, CEO, and Founder of Ubamarket said of the win “This is a very proud moment for the Ubamarket team; to receive recognition from an industry benchmark such as IGD is a brilliant acknowledgment for the hard work the team and I have invested thus far. We’re looking forward to pursuing truly revolutionary and unique developments into the new year, staying true to our mission of transforming the way we shop, store by store”.

John Maltman, Chief Executive Officer at E Fundamentals, said: “Ubamarket.com is a great example of how technology can be used to make shopping easier. Shoppers’ expectations are constantly increasing, and the team has created an app that makes it easier for shoppers to find and pay for products in-store.
“We particularly liked that Ubamarket gives independent retailers a cost-effective route to providing scan and go services – this helps them remain competitive and potentially take the lead in this emerging battleground. In addition, we were impressed by the team’s ability to collaborate effectively with retailers to develop their thinking and services.”

Nick Downing, Commercial Director at IGD said: “Since 1991 the IGD Awards have celebrated the achievements of over 540 winners across the food and grocery industry. Every year the entries somehow manage to top the last with this year being no exception, raising the bar even higher. Yet again we received a very large number of entries from companies of all sizes, demonstrating the innovative, high-quality work taking place across our industry.
“Our industry continues to face some challenging times, yet never fails to impress with inventive ways to keep surprising and delighting shoppers with fresh ideas and great service. Congratulations to all our winners and finalists.”

About the IGD Awards
The majority of the IGD Awards winners were selected by a panel of industry experts, including representatives from IGD and companies from across the food and grocery supply chain.
The exception being three shopper-voted categories – the IGD Food-to-Go Operator of the Year, the IGD Online Retailer of the Year and the IGD Retailer of the Year – voted entirely independently by British shoppers through IGD’s ShopperVista service – the drumbeat of the British grocery shopper.

About IGD
IGD is a research and training charity which sits at the heart of the food and grocery industry. It has a trading subsidiary that provides commercial services. The profits from these commercial services fund the charity.