Will Broome, CEO of Ubamarket, discusses ingredients labels and allergy alerts with Penny Smith on talkRADIO.
Allergen information and ingredients labels are notoriously difficult to read. In fact, in our recent survey a huge 23 million of us say we find food labels ‘impossible to read’ – they’re small, confusing and worryingly, often out of date.
Ubamarket’s award-winning app offers an instant and interactive solution – customers simply hold their phone over the barcode to see the product’s most up-to-date allergen and dietary information. From gluten to vegan, we provide the essential information to help customers make informed shopping decisions.
Broadcast on Saturday 6th October 2018